Country (HQ): Belgium
Sector: Event Support & Logistics / Event Trailer Services
WAD Portfolio Since: 2026
More Info: Company Website
E-Demonstrations: Five Divisions, One Integrated Events & Infrastructure Platform
About E-Demonstrations
E-Demonstrations.Be has been Antwerp's go-to event and infrastructure partner since 2001, delivering full-service solutions across five integrated divisions: events & stand construction for clients including Coca-Cola and Port of Antwerp-Bruges; print & signage at festival scale; carpentry & custom fabrication built entirely in-house; resilience & emergency-response infrastructure; and container buildings on long-term contracts. Headquartered in Wilrijk, Antwerp, with a team of approximately 19 specialists, E-Demonstrations was recognised as Antwerp SME of the Year in 2024 — and is the largest of Atelya Group's three specialist companies.
"What drew me to E-Demonstrations is the fact that this is a company that's been quietly excelling for 25 years — winning Antwerp SME of the Year, serving major brands, and building capabilities most competitors outsource. This is a platform ready for its next chapter, and I'm committed to help elevate it together with its founder Yo Engelen."
Value Creation
The Belgian events and activation market is shifting: clients no longer want logistics execution alone, they want immersive brand experiences — and most operational platforms still outsource the creative layer that captures that margin. E-Demonstrations already has a footprint few competitors can match. The opportunity is to layer experiential marketing and creative capability onto that operational foundation — turning a proven operational execution platform into a full-service experiential marketing business, following a disciplined acquire-and-elevate approach built on cross-border consolidation experience.
History
Yo Engelen founded E-Demonstrations, part of Atelya Group alongside two sister companies. Kastenlab, founded in 2010, is the group's custom carpentry atelier, building kitchens, wardrobes, and full room renovations from its Wilrijk workshop. Trailers & Roadshows runs a fleet of roughly 100 vehicles for branded mobile activations and film & TV production support. In 2026, Nina Bos became CEO of E-Demonstrations after her search through the CEO-in-Residence Programme, joining Yo Engelen to lead the company's next chapter.
