Country (HQ): Belgium
Sector: Independent Insurance Brokerage
WAD Portfolio since: 2026
More Info: Company Website
Lardenoit Finance & Insurance: Independent Insurance Brokerage for Belgian Individuals, Entrepreneurs, and SMEs
About Lardenoit
Lardenoit Finance & Insurance is an independent insurance broker serving individuals, entrepreneurs, and SMEs across the Waasland region of East Flanders. Headquartered in Temse and operating from offices in Temse, Sint-Gillis-Waas, and Sinaai, it is the region's largest independent insurance firm — offering personalised advice across insurance and financial services with no ties to any single insurer. In 2026, the firm entered a new chapter with the acquisition by Mathieu Loquet as part of WAD Capital's CEO-in-Residence programme, preserving the firm's identity, name, and local roots.
“Lardenoit Finance & Insurance is exactly the kind of business I was looking for: a well-run, trusted firm with deep roots in its community and a loyal client base built over decades. My ambition is to preserve what makes Lardenoit excellent — its independence, its people, and its personal service — while building the operational and commercial foundations that will take it into its next chapter of growth”.
Value Creation
The Belgian independent insurance brokerage market is consolidating rapidly, with many well-regarded regional firms facing ownership transition as founding generations approach retirement. As the largest independent broker in the Waasland, Lardenoit Finance & Insurance enters this next phase from a position of strength — with a multi-office presence, an established client base spanning personal and professional lines, and genuine independence from any single insurer. The incoming leadership is focused on investing in people and specialisation, deepening client retention, and positioning the firm for continued growth in a market where scale and trust increasingly go hand in hand.
History
Founded in 1989 by Rudy Lardenoit, the firm grew from a family brokerage in Temse into the largest independent insurance broker in the Waasland. Under the stewardship of the Lardenoit family, the business built a reputation for independent, personalised advice across insurance and financial services — serving generations of individuals, self-employed professionals, and local businesses across East Flanders.
