“Traditional event companies do great logistical work. But clients don't just want their event run anymore. They want immersive brand experiences that people remember. The opportunity is transforming operational platforms into creative brand experience agencies.”
About Nina
Nina is a results-driven executive with over 20 years of experience in strategic growth, operational transformation, and buy-and-build consolidation across multiple sectors. With proven expertise spanning three countries and three ventures, including one successful exit, she has led high-impact initiatives at organizations such as Amador Bioscience and POM Limburg, delivering measurable improvements in efficiency, business continuity, and stakeholder value. Now focused on the experiential events and event management industry, Nina combines operational rigor with strategic vision to identify fragmented markets, acquire proven platforms, and systematically elevate them into premium, scalable businesses. Her approach centers on building full-service experiential marketing platforms that layer high-margin creative capabilities onto strong operational foundations, transforming traditional event executors into strategic brand experience partners.
Vision
To transform the European experiential events industry through disciplined consolidation and strategic capability elevation. By acquiring proven event management or event technology platforms and overlaying experiential marketing expertise, Nina envisions building market-leading businesses that capture the industry's shift from commoditized execution to high-value brand experiences, where operational excellence meets creative innovation, and recurring client relationships unlock sustainable, premium growth.
Mission
Execute a targeted "acquire-and-elevate" strategy in the experiential corporate events sector, focusing on platform acquisitions in event management and event technology/AV. Build full-service experiential marketing platforms through operational excellence, strategic bolt-on acquisitions, and capability layering, capturing the accelerating growth in immersive brand experiences while driving substantial margin improvement and positioning for premium valuations upon exit.
Impact
Led strategic acquisitions, operational transformations, and successful exits across international markets spanning 15+ years in the experiential events industry. Built and scaled event businesses across three countries (Belgium, Netherlands, Germany), establishing proven capabilities in cross-border operations, client acquisition, and team development. Successfully navigated complex stakeholder relationships, managed diverse business portfolios, and delivered sustained revenue growth through both organic initiatives and strategic M&A. Demonstrated expertise in identifying fragmented market opportunities, professionalizing family-owned businesses, and creating scalable platforms that deliver operational excellence alongside enhanced client experiences.
Expertise
Buy-and-Build Execution, Event Industry Operations, M&A Integration & Bolt-On Strategy, Operational Excellence & Margin Expansion, Experiential Marketing Platform Development, Cross-Border Business Development, Strategic Positioning & Multiple Arbitrage, Stakeholder Management & Founder Partnerships, Financial Restructuring & Value Creation, Team Leadership & Capability Building.