“Open communication is key. First adapt, then adopt and then improve”
— Sammy Lasseel
About Sammy
Seasoned CEO and serial entrepreneur with 25 years of international leadership experience across Belgium, USA, France, India, Morocco, and Spain. Sammy brings a unique blend of engineering expertise and business acumen, having founded 4 startups and led manufacturing organizations with up to 300 employees. His approach combines market segmentation mastery with relentless innovation – holding 7 multi-industry patents and designing groundbreaking printing technology that remains the industry standard today. Fluent in 5 languages, he thrives on transforming businesses through strategic focus, operational excellence, and a commitment to taking founders' life work to the next dimension.
Vision
Building world-class manufacturing enterprises that lead through innovation, operational excellence, and sustainable practices. Sammy envisions businesses that not only deliver exceptional financial performance but also pioneer new technologies and market approaches that reshape their industries.
Mission
Driving sustainable growth in manufacturing through innovation and market intelligence. Sammy's mission is to honor entrepreneurial legacies by adding strategic value, developing untapped market segments, and creating breakthrough products that set new industry standards.
Expertise
P&L Management, Leadership & Team Building, Turnaround Management, International Operations, M&A, Market Segmentation, Innovation & Product Development, Startup Creation, Manufacturing Excellence, Sales & Business Development, Engineering, Business Strategy, Languages.
Impact
Led 3 major business turnarounds and founded 4 startups across diverse industries. Revolutionized printing technology with two industry-defining innovations still setting standards today. Created sustainable value through strategic market segmentation and patent-protected innovations, consistently delivering profitable growth and operational excellence in complex manufacturing environments.